COURSE OVERVIEW

DAYS & TIMING

REGISTRATION FEE

Social Media Marketing (Online Classes)

Course Outline

WEEK 1

  • WHAT IS MARKETING?
  • EVOLUTION OF MARKETING
  • WHAT IS DIGITAL MEDIA?
  • FREELANCING JOBS FOR DIGITAL MARKETERS
  • DIGITAL MARKETING SKILLS FOR NON-TECHNICAL PEOPLE
  • MOST USED DIGITAL MARKETING TOOLS
  • THINKING LIKE A DIGITAL MARKETER
  • POPULAR DIGITAL MARKETING JARGONS
  • NEGOTIATING CLIENTS WITH CONFIDENCE
  • WHAT IS DIGITAL MARKETING?
  • POWER OF DIGITAL MARKETING
  • WHAT IS FREELANCING?
  • MANAGE QUALITY AND QUANTITY OF PROJECTS
  • SELECTION OF PROJECTS
  • SETTING UP TIME PLAN FOR CERTIFICATION
  • DIGITAL MARKETING PLATFORMS AND JOBS FOR BEGINNERS
  •  

WEEK 2

  • ADOBE PHOTOSHOP (PHOTO EDITING)
  • GETTING TO KNOW THE WORK AREA
  • BASIC PHOTO CORRECTIONS
  • WORKING WITH SELECTIONS
  • ADVANCED COMPOSITING
  • PAINTING WITH THE MIXER BRUSH
  • PREPARING FILES FOR THE WEB
  • PRODUCING AND PRINTING CONSISTENT COLOR
  • FACEBOOK POST DESIGN
  • LAYER BASICS
  • QUICK FIXES
  • MASKS AND CHANNELS
  • TYPOGRAPHIC DESIGN
  • GIF DESIGN
  • VECTOR DRAWING TECHNIQUES
  • INSTAGRAM POST DESIGN
  • SOCIAL MEDIA SIZES
  • LOGO DESIGN AESTHETICS
  • BROCHURE DESIGN
  • FLYER DESIGN
  • PRINT CAMPAIGN

WEEK 3

  • ADOBE PREMIERE PRO (VIDEO EDITING)
  • TOURING ADOBE PREMIERE PRO CC
  • SETTING UP A PROJECT
  • IMPORTING MEDIA
  • ORGANIZING MEDIA
  • MASTERING THE ESSENTIALS OF VIDEO EDITING
  • WORKING WITH CLIPS AND MARKERS
  • ADDING TRANSITIONS
  • ADVANCED EDITING TECHNIQUES
  • PUTTING CLIPS IN MOTION
  • EDITING AND MIXING AUDIO
  • ADDING VIDEO EFFECTS
  • IMPROVING CLIPS WITH COLOR CORRECTION AND GRADING
  • EXPLORING COMPOSITING TECHNIQUES
  • CREATING TITLES
  • MANAGING YOUR PROJECTS
  • EXPORTING FRAMES, CLIPS, AND SEQUENCES

WEEK 4

  • DIGITAL ADVERTISING
  • THE CHANGING WORLD OF ADVERTISING
  • WHAT IS ADVERTISING
  • THE NEW ADVERTISING AGENCY
  • WORK FLOW IN AGENCY
  • DEVELOPING ADVERTISING OBJECTIVES
  • ADVERTISING APPEALS
  • DECEPTIVE ADVERTISING
  • POSITIONING IN ADVERTISEMENT
  • CAMPAIGN PLANNING
  • ADVOCACY CAMPAIGN
  • HOW CREATIVITY ENHANCES ADVERTISING
  • CREATIVE STRATEGIES
  • CREATIVE BRIEF
  • COPY STRUCTURE
  • HOW TO SELL CREATIVE WORK

WEEK 5

  • WHAT IS FACEBOOK?
  • OPENING PERSONAL ACCOUNT ON FACEBOOK
  • SETTING UP BASIC INFORMATION ON FACEBOOK
  • PRIVACY AND OTHER ADVANCED SETTINGS ON FACEBOOK
  • BASICS OF POSTING ON FACEBOOK
  • CREATING A PAGE ON FACEBOOK
  • SETTING UP INFORMATION AND SETTINGS
  • REVIEWING ADVANCED SETTINGS IN FACEBOOK
  • ASSIGNING AND EDITING PAGE ROLES
  • CREATING A ROBUST AND PROFESSIONAL MESSAGING SYSTEM
  • USING PRE-DESIGNED TEMPLATES IN FACEBOOK
  • USE OF #’S, TAGGING AND CHECK-IN TO ENHANCE REACH
  • WHAT IS AN ORGANIC REACH?
  • ORGANIC VS PAID REACH
  • ORGANIC REACH METHODS
  • PAID REACH PROS AND CONS
  • WHAT IS ADVERTS?
  • LINKING PAYMENT METHOD AND ADDRESS IN ADVERTS
  • LINKING FACEBOOK PAGES WITH ADVERTS
  • UNDERSTANDING BOOSTING, PROMOTING AND OTHER TYPES OF PAID REACH
  • WHEN AND HOW TO PROMOTE THE PAGE?
  • WHEN AND HOW TO BOOST THE POST?
  • UNDERSTAND FACEBOOK EDGE RANK ALGORITHM
  • CREATING AND UPDATING YOUR TARGET MARKET
  • REVIEWING THE PERFORMANCE OF ADS
  • CONTROLLING CAMPAIGNS THROUGH ADVERTS APP
  • PAUSING, RESUMING AND CREATING NEW CAMPAIGNS
  • IMPORTANT THINGS TO CONSIDER WHILE DEALING WITH CLIENT PAGE
  • CREATING HABIT OF UPDATING AND REVIEWING
  • WHAT ARE FACEBOOK GROUPS?
  • JOINING FACEBOOK GROUPS AND POSTING FOR MARKETING
  •  

WEEK 6

  • WHAT IS INSTAGRAM AND WHY TO USE IT?
  • CREATING ACCOUNT ON INSTAGRAM
  • USING INSTAGRAM ON MOBILE PHONE
  • USE OF FILTERS AND SPECIAL TYPES OF PICTURES FOR INSTAGRAM
  • GAINING REACH ON INSTAGRAM BY USING FACEBOOK ADVERTS
  • REVIEWING THE EFFICACY AND EFFECTIVENESS THROUGH ANALYTICS
  • COPING UP WITH THE CHALLENGE OF KEEPING INSTAGRAM UP-TO-DATE
  • INSTAGRAM MARKETING
  • IG BUILD A PRO PAGE
  • HOW TO FIND YOUR FOLLOWERS
  • IG CREATING PROFESSIONAL CONTENT
  • IG SCHEDULE AND PRO CAPTION
  • IG MARKETING STRATEGIES WHICH CHANGE YOUR BUSINESS
  • IG INSTAGRAM MARKETING AUTOMATION
  • IG STORY MARKETING PRO
  • IG CONVERT FOLLOWERS TO CUSTOMERS
  • IMPORTANT TIPS FOR INSTAGRAM MARKETING
  •  

WEEK 7

  • WHAT IS YOUTUBE AND WHY TO USE IT?
  • POPULAR YOUTUBE PAGES AND VIDEOS
  • CREATING ACCOUNT ON YOUTUBE
  • UNDERSTANDING YOUTUBE MARKETING
  • HOW TO BECOME YOUTUBE EARNER?
  • HOW TO CREATE AND MANAGE YOUR YOUTUBE CHANNEL?
  • HOW TO POST VIDEOS TO GAIN REACH?
  • UNDERSTANDING THE CONCEPT OF EARNING MONEY THROUGH VIDEOS
  • HOW TO CREATE ACCOUNT ON Y-STUDIO?
  • UNDERSTANDING YOUTUBE ANALYTICS
  • YOUTUBE ADVERTISING
  • HOW TO POST VIDEO TO EARN MONEY?
  • RECEIVING MONEY FROM YOUTUBE AND REVIEWING
  • TYPES OF YOUTUBE PROJECTS IN FREELANCING WORLD
  • DEALING WITH CLIENTS’ YOUTUBE PAGE AND THINGS TO CONSIDER

WEEK 8

    • WHAT IS LINKEDIN AND WHY TO USE IT?
    • CREATING AN ACCOUNT ON LINKEDIN AND UPDATING INFORMATION
    • HOW TO CREATE A COMPANY PAGE?
    • USING LINKEDIN MARKETING TO CONNECT WITH PEOPLE
    • HOW TO POST A JOB ON LINKEDIN?
    • USING ORGANIC METHODS TO FIND PEOPLE AS PER CLIENTS REQUIREMENTS
    • GOOGLE ADWORDS
    • WHAT IS IT AND WHY TO USE IT?
    • CREATING AN ACCOUNT ON GOOGLE ADWORDS
    • UPDATING INFO, AND LINKING PAYMENT METHODS
    • UNDERSTANDING THE GOOGLE ADWORDS INTERFACE
    • CREATING SEARCH ADS CAMPAIGN
    • UNDERSTAND GOOGLE SCORE AND MOST COMMON MISTAKES WITH GOOGLE ADS
    • CREATING DISPLAY ADS CAMPAIGN
    • UNDERSTANDING REVIEW AND CHARGING MECHANISM
    • WHAT ARE PRODUCT LISTING OR SHOPPING ADS?
    • CREATING ACCOUNT AND LINKING WITH ADWORDS
    • SHOPPING PRODUCT LISTING FREELANCING PROJECTS
    • CREATING PRODUCT LISTING AD CAMPAIGNS
    • CREATING SHOPPING ADS IN ADWORDS
    • MOST COMMON MISTAKES WITH GOOGLE ADWORDS
    • ROLE OF SEO