
COURSE OVERVIEW
DAYS & TIMING
REGISTRATION FEE
Social Media Marketing (Online Classes)
Course Outline
WEEK 1
- WHAT IS MARKETING?
- EVOLUTION OF MARKETING
- WHAT IS DIGITAL MEDIA?
- FREELANCING JOBS FOR DIGITAL MARKETERS
- DIGITAL MARKETING SKILLS FOR NON-TECHNICAL PEOPLE
- MOST USED DIGITAL MARKETING TOOLS
- THINKING LIKE A DIGITAL MARKETER
- POPULAR DIGITAL MARKETING JARGONS
- NEGOTIATING CLIENTS WITH CONFIDENCE
- WHAT IS DIGITAL MARKETING?
- POWER OF DIGITAL MARKETING
- WHAT IS FREELANCING?
- MANAGE QUALITY AND QUANTITY OF PROJECTS
- SELECTION OF PROJECTS
- SETTING UP TIME PLAN FOR CERTIFICATION
- DIGITAL MARKETING PLATFORMS AND JOBS FOR BEGINNERS
WEEK 2
- ADOBE PHOTOSHOP (PHOTO EDITING)
- GETTING TO KNOW THE WORK AREA
- BASIC PHOTO CORRECTIONS
- WORKING WITH SELECTIONS
- ADVANCED COMPOSITING
- PAINTING WITH THE MIXER BRUSH
- PREPARING FILES FOR THE WEB
- PRODUCING AND PRINTING CONSISTENT COLOR
- FACEBOOK POST DESIGN
- LAYER BASICS
- QUICK FIXES
- MASKS AND CHANNELS
- TYPOGRAPHIC DESIGN
- GIF DESIGN
- VECTOR DRAWING TECHNIQUES
- INSTAGRAM POST DESIGN
- SOCIAL MEDIA SIZES
- LOGO DESIGN AESTHETICS
- BROCHURE DESIGN
- FLYER DESIGN
- PRINT CAMPAIGN
WEEK 3
- ADOBE PREMIERE PRO (VIDEO EDITING)
- TOURING ADOBE PREMIERE PRO CC
- SETTING UP A PROJECT
- IMPORTING MEDIA
- ORGANIZING MEDIA
- MASTERING THE ESSENTIALS OF VIDEO EDITING
- WORKING WITH CLIPS AND MARKERS
- ADDING TRANSITIONS
- ADVANCED EDITING TECHNIQUES
- PUTTING CLIPS IN MOTION
- EDITING AND MIXING AUDIO
- ADDING VIDEO EFFECTS
- IMPROVING CLIPS WITH COLOR CORRECTION AND GRADING
- EXPLORING COMPOSITING TECHNIQUES
- CREATING TITLES
- MANAGING YOUR PROJECTS
- EXPORTING FRAMES, CLIPS, AND SEQUENCES
WEEK 4
- DIGITAL ADVERTISING
- THE CHANGING WORLD OF ADVERTISING
- WHAT IS ADVERTISING
- THE NEW ADVERTISING AGENCY
- WORK FLOW IN AGENCY
- DEVELOPING ADVERTISING OBJECTIVES
- ADVERTISING APPEALS
- DECEPTIVE ADVERTISING
- POSITIONING IN ADVERTISEMENT
- CAMPAIGN PLANNING
- ADVOCACY CAMPAIGN
- HOW CREATIVITY ENHANCES ADVERTISING
- CREATIVE STRATEGIES
- CREATIVE BRIEF
- COPY STRUCTURE
- HOW TO SELL CREATIVE WORK
WEEK 5
- WHAT IS FACEBOOK?
- OPENING PERSONAL ACCOUNT ON FACEBOOK
- SETTING UP BASIC INFORMATION ON FACEBOOK
- PRIVACY AND OTHER ADVANCED SETTINGS ON FACEBOOK
- BASICS OF POSTING ON FACEBOOK
- CREATING A PAGE ON FACEBOOK
- SETTING UP INFORMATION AND SETTINGS
- REVIEWING ADVANCED SETTINGS IN FACEBOOK
- ASSIGNING AND EDITING PAGE ROLES
- CREATING A ROBUST AND PROFESSIONAL MESSAGING SYSTEM
- USING PRE-DESIGNED TEMPLATES IN FACEBOOK
- USE OF #’S, TAGGING AND CHECK-IN TO ENHANCE REACH
- WHAT IS AN ORGANIC REACH?
- ORGANIC VS PAID REACH
- ORGANIC REACH METHODS
- PAID REACH PROS AND CONS
- WHAT IS ADVERTS?
- LINKING PAYMENT METHOD AND ADDRESS IN ADVERTS
- LINKING FACEBOOK PAGES WITH ADVERTS
- UNDERSTANDING BOOSTING, PROMOTING AND OTHER TYPES OF PAID REACH
- WHEN AND HOW TO PROMOTE THE PAGE?
- WHEN AND HOW TO BOOST THE POST?
- UNDERSTAND FACEBOOK EDGE RANK ALGORITHM
- CREATING AND UPDATING YOUR TARGET MARKET
- REVIEWING THE PERFORMANCE OF ADS
- CONTROLLING CAMPAIGNS THROUGH ADVERTS APP
- PAUSING, RESUMING AND CREATING NEW CAMPAIGNS
- IMPORTANT THINGS TO CONSIDER WHILE DEALING WITH CLIENT PAGE
- CREATING HABIT OF UPDATING AND REVIEWING
- WHAT ARE FACEBOOK GROUPS?
- JOINING FACEBOOK GROUPS AND POSTING FOR MARKETING
WEEK 6
- WHAT IS INSTAGRAM AND WHY TO USE IT?
- CREATING ACCOUNT ON INSTAGRAM
- USING INSTAGRAM ON MOBILE PHONE
- USE OF FILTERS AND SPECIAL TYPES OF PICTURES FOR INSTAGRAM
- GAINING REACH ON INSTAGRAM BY USING FACEBOOK ADVERTS
- REVIEWING THE EFFICACY AND EFFECTIVENESS THROUGH ANALYTICS
- COPING UP WITH THE CHALLENGE OF KEEPING INSTAGRAM UP-TO-DATE
- INSTAGRAM MARKETING
- IG BUILD A PRO PAGE
- HOW TO FIND YOUR FOLLOWERS
- IG CREATING PROFESSIONAL CONTENT
- IG SCHEDULE AND PRO CAPTION
- IG MARKETING STRATEGIES WHICH CHANGE YOUR BUSINESS
- IG INSTAGRAM MARKETING AUTOMATION
- IG STORY MARKETING PRO
- IG CONVERT FOLLOWERS TO CUSTOMERS
- IMPORTANT TIPS FOR INSTAGRAM MARKETING
WEEK 7
- WHAT IS YOUTUBE AND WHY TO USE IT?
- POPULAR YOUTUBE PAGES AND VIDEOS
- CREATING ACCOUNT ON YOUTUBE
- UNDERSTANDING YOUTUBE MARKETING
- HOW TO BECOME YOUTUBE EARNER?
- HOW TO CREATE AND MANAGE YOUR YOUTUBE CHANNEL?
- HOW TO POST VIDEOS TO GAIN REACH?
- UNDERSTANDING THE CONCEPT OF EARNING MONEY THROUGH VIDEOS
- HOW TO CREATE ACCOUNT ON Y-STUDIO?
- UNDERSTANDING YOUTUBE ANALYTICS
- YOUTUBE ADVERTISING
- HOW TO POST VIDEO TO EARN MONEY?
- RECEIVING MONEY FROM YOUTUBE AND REVIEWING
- TYPES OF YOUTUBE PROJECTS IN FREELANCING WORLD
- DEALING WITH CLIENTS’ YOUTUBE PAGE AND THINGS TO CONSIDER
WEEK 8
- WHAT IS LINKEDIN AND WHY TO USE IT?
- CREATING AN ACCOUNT ON LINKEDIN AND UPDATING INFORMATION
- HOW TO CREATE A COMPANY PAGE?
- USING LINKEDIN MARKETING TO CONNECT WITH PEOPLE
- HOW TO POST A JOB ON LINKEDIN?
- USING ORGANIC METHODS TO FIND PEOPLE AS PER CLIENTS REQUIREMENTS
- GOOGLE ADWORDS
- WHAT IS IT AND WHY TO USE IT?
- CREATING AN ACCOUNT ON GOOGLE ADWORDS
- UPDATING INFO, AND LINKING PAYMENT METHODS
- UNDERSTANDING THE GOOGLE ADWORDS INTERFACE
- CREATING SEARCH ADS CAMPAIGN
- UNDERSTAND GOOGLE SCORE AND MOST COMMON MISTAKES WITH GOOGLE ADS
- CREATING DISPLAY ADS CAMPAIGN
- UNDERSTANDING REVIEW AND CHARGING MECHANISM
- WHAT ARE PRODUCT LISTING OR SHOPPING ADS?
- CREATING ACCOUNT AND LINKING WITH ADWORDS
- SHOPPING PRODUCT LISTING FREELANCING PROJECTS
- CREATING PRODUCT LISTING AD CAMPAIGNS
- CREATING SHOPPING ADS IN ADWORDS
- MOST COMMON MISTAKES WITH GOOGLE ADWORDS
- ROLE OF SEO